# Tag: Commercial Analytics

## [Pharma Commercial Teams: Building an Analytics Culture as a Driver of Competitive Advantage](/content/blog/pharma-commercial-teams-building-analytics-culture-as-driver-of-competitive-advantage/index.html)

This is the second in a two-post series on driving transformation and competitive advantage through analytics for life sciences commercial teams. In my previous post, I discussed how to scale analytics across life sciences commercial teams and outlined seven crucial areas that drive competitive advantage. In this post, I discuss the challenges of creating an effective analytics [...]